University of Wisconsin "Forward" Matchbook — Vintage Art Deco Print

"Forward" has been Wisconsin's state motto since 1851, and it turns up here in gold foil on a black art deco cover, framed by a goalpost. The typography places it somewhere in the mid-century — the era when a matchbook was a piece of institutional design rather than a giveaway.

Reproduced from an original matchbook and printed on archival paper. Available in five sizes, 12×12 through 50×50 inches. The most understated piece in the Wisconsin set, and the one that hangs well anywhere.

About the print — Each print is photographed from an original matchbook in our collection. You're purchasing the print, not the matchbook itself.